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As new ideas emerged, Walt and his brother Roy realized that the Burbank location would be too small for the project, and hired a consultant from Stanford Research Institute to provide them with information on locations and economic feasibility.
The consultant recommended a remote location in Anaheim, adjacent to the then-under-construction Santa Ana Freeway.
After Walt's and Roy's deaths in 19, respectively, the Walt Disney Company would go on to achieve success with the multi-park, multi-hotel resort complex business model of Walt Disney World in Florida, which opened in 1971.
The resort was developed by Walt Disney in the 1950s.
When it opened to guests on July 17, 1955, the property consisted of Disneyland, its 100-acre parking lot (which had 15,167 spaces), and the Disneyland Hotel, owned and operated by Disney's business partner Jack Wrather.
The Disneyland Resort, commonly known as Disneyland, is an entertainment resort in Anaheim, California.
It is owned and operated by The Walt Disney Company through its Parks and Resorts division and is home to two theme parks (Disneyland Park and Disney California Adventure), three hotels, and a shopping, dining, and entertainment complex known as Downtown Disney.